Tuesday, July 31, 2012

True Blue

Those who read my blog are aware I have a problem with restaurants that cash in on the name of local crabs  but make crabcakes or steamed crabs out of crabs from southeast Asia.  The State of Maryland - bless their soul - have come up with a True Blue logo for restaurants that use local blue crabs

Looking at their list of restaurants that are approved for the logo show most Eastern Shore restaurants are not on the list.  Some that are;

Blue Crab Café, crisfield
Brooks Tavern, Chestertown
Fager's Island Restaurant, Ocean City
How Sweet It Is, Eden
Hyatt Regency Chesapeake Bay Golf Resort, Marina & Spa, Cambridge
Jimmie & Sook's, Cambridge
Ocean Odyssey, Cambridge
Snappers, Cambridge
The Shark on the Harbor, Ocean City

So where is that famous Phillips Seafood? 

Is your Maryland crab cake 'True Blue'?

Only a small number of restaurants in Maryland reliably make their crab cakes from local crabmeat and the state does not require restaurants to identify the specific source of the meat. It's time to stand behind our crab cakes and crab meat and proudly support this local luxury. True Blue, a new labeling and promotion initiative from the Maryland Department of Natural Resources (DNR), is going to be your way to find out which restaurants are serving this local delicacy.
"Customers can look at a menu and know right away that they're getting what they think they're getting," said Steve Vilnit, Director of Fisheries Marketing for the Maryland Department of Natural Resources. For years it has been an open secret that many "Maryland crab cakes" may be made Maryland-style, but not necessarily with Maryland, or even American, crabmeat.
The 'True Blue' certification program allows restaurants serving Department-verified Maryland blue crab product to use a special logo in marketing or advertising the product. Once a restaurant is signed up they will receive a 'True Blue' logo to signify to their patrons that they are True Blue Certified! The DNR isn't stopping there; they plan on helping to promote the restaurant's participation through a new 'True Blue' website, a mobile phone app, their social media and the marylandseafood.org website that gets nearly 100,000 visits a month! How can you sign up? Contact Steve Vilnit with the Maryland DNR.
Support Local!
http://dnr.maryland.gov/fisheries/trueblue/

1 comment:

Tony Russo said...

I was really excited about this program but it wasn't well promoted. I know they're trying to be gentle but if the state put up a billboard at the end of the Bay Bridge saying, "Is your crab True Blue?" shame and demand would have upped participation significantly. It was just the first season, though. Maybe next year it will spread. I hope it does.